Nav
seeposh logo
CN
EN

Show the charm of window lighting in 6 ways and learn to easily improve sales

The window is the window to show the brand image, the "eye" of the store, the important channel to promote the theme, and the medium for the store to contact customers. 70% of people's understanding of objective things depends on vision and 20% on hear
From:SEEPOSH—Connie
The window is the window to show the brand image, the "eye" of the store, the important channel to promote the theme, and the medium for the store to contact customers. 70% of people's understanding of objective things depends on vision and 20% on hearing. Window display can mobilize consumers' visual nerves to the greatest extent, and achieve the purpose of inducing and guiding consumers to buy. It is an important means for shopping malls to attract customers.

Through the window, consumers can know more about the goods and the business characteristics of the store. Excellent window lighting design can not only attract more eyeballs, but also allow customers' eyes to stay in the store window for a few more seconds and obtain more transaction opportunities. Therefore, window design plays an important role in the whole store design.

So how can the window lighting be designed to show the charm of the window? In fact, the ideal effect can be achieved by illuminating the exhibits from multiple angles through various functional lamps.

Next, from the following six ways to enhance the charm of window lighting.


1. General lighting
Provide basic illumination for the window space through scattering lamps, so that the whole space is filled with a soft basic light environment, such as top light-emitting panels, ice hockey lights, etc.



2. Projection accent lighting
Track lights are used above the front edge of the window to emphasize the lighting of the exhibits, shape the visual focus, and achieve the purpose of attracting eyeballs.



3. Side lighting
Track lights or spotlights are used on both sides to illuminate them, creating special light shadows or three-dimensional effects. Haloing different colors on both sides can increase the dramatic effect.



4. Footlight illumination
Use the bottom lighting of the foot lamp to eliminate the deep shadow generated by the overhead projection lamp. Pay attention to the glare problem, and often hide the foot lamp in the lamp slot.




5. Background lighting
The background wall can be brightened by the top lamp slot and the bottom wall washing lamp, which can emphasize the depth of field and eliminate the daytime glass reflection interference, and provide a situational lighting atmosphere.




6. Supplementary lighting
Flexible light fixtures are used to supplement the places where brightness needs to be strengthened.


Clothing brand window lighting design is a three-dimensional and complex design, which needs to be constantly improved in practice in order to design a more appropriate and eye-catching window lighting design. If you have any questions, please consult seeposh to answer for you.


The information comes from the network. If there is infringement, you can contact to delete it